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Comparing platforms: What social media channels are right for you?

With so many different social media platforms, it can be hard to know which one meets your needs and which one is right for you. Each platform has its own purpose and its own strengths and weaknesses. Keep reading to learn about the difference between Instagram, Facebook, Twitter and Snapchat, what鈥檚 on the horizon for each platform and how 黑料网 leverages these channels.

 

 


Many individuals utilize Instagram to share their personal photos and videos with followers who can like and comment on the posts. With filters and other editing options within the platform, Instagram makes it easy to turn average photos into eye-catching content. Some individuals have entire accounts devoted to certain topics such as food, travel, makeup or even dogs! Many users also utilize the 鈥渟tories鈥 feature which allows individuals to showcase photos and videos for the allotted 24-hour time period.

What鈥檚 next for Instagram?
There are many new things happening on Instagram for users to keep an eye on. The platform is currently experimenting with feature in certain countries including Canada, Ireland, Italy, Japan, Brazil, Australia and New Zealand. In November, Instagram in an effort to combat 鈥渟ocial pressures that come from the app,鈥 according to CEO Adam Mosseri. Instagram also launched in 2018, which gives users the chance to post and watch longer videos on the platform. IGTV videos can last up to 60 minutes. Since then, the platform has been placing a stronger emphasis on IGTV.


黑料网鈥檚 Instagram includes a variety of photos and stories every week featuring student and campus life. Every Friday, 黑料网 posts 鈥淧hoto of the Week鈥 to showcase exciting events, activities and programs taking place in the 黑料网 community. Follow @kentstate to stay up to date.

 

 


If you鈥檙e looking to connect with friends, Facebook is the platform for you. Share photos, videos and written posts. One unique aspect of Facebook is the ability to type long statuses as opposed to short captions that are typically used on platforms like Twitter or Instagram. However, similar to Instagram, users can like and comment on their friends鈥 posts and even re-share other users' posts on their own Facebook profiles. Many companies and brands create Facebook pages to stay connected with audiences.

What鈥檚 next for Facebook?
2019 brought a new look for Facebook as the platform resigned its iconic blue logo, website and mobile app to be cleaner and more streamlined. But there are many other features for users to get excited about in 2020. One of the biggest aspects coming soon for Facebook is , a new digital wallet service. This service will serve as an aid for , a new global currency system. Calibra will allow people to send Libra to nearly anyone in the world with a smartphone.

The keeps its 91,000+ followers updated on everything from upcoming events to stories highlighting the news of the university to campus advisories. You can also find the Photo of the Week on this platform every Friday as well.

Twitter Logo


When it comes to Twitter, short, concise posts are the lifeline of the platform. Users have 280 characters to tweet out their thoughts, questions, concerns and more. Similar to the other social media platforms mentioned above, most users create personal accounts to share their thoughts with followers. Users can also share or 鈥淩etweet鈥 other users鈥 tweets, with or without comments, on their own timeline. Since content is shared quickly and easily through Twitter, users can keep up with news in real time.  Many individuals also follow celebrities and influencers.

What鈥檚 next for Twitter?
Similar to Facebook, users on Twitter also saw a redesign on the platform in 2019. But as far as new features coming to the platform, . In November, the company鈥檚 vice president of design and research, Dantley Davis, tweet he is looking forward to in the next year.

When you follow , you鈥檒l find the latest updates about news and events around campus, the Photo of the Week, and responses to questions from our audience. We also use the platform heavily during an emergency to keep our followers informed as quickly as possible.

 

 


As the name suggests, Snapchat allows users to snap photos and chat with friends through the platform. One notable quality about Snapchat is that photos automatically disappear once the user clicks out of the snap. Messages between friends also automatically delete one the user clicks out of the chat unless it is saved first. Similar to Instagram, Snapchat includes the 鈥渟tories鈥 feature which allows individuals to share photos and videos with all of their friends for 24 hours.

What鈥檚 next for Snapchat?
Snapchat is working to improve the way users view news through a . In addition to this, the platform is also expanding its filter options with a new 鈥溾 feature. This feature, which is being tested in France but will eventually have a larger rollout in 2020, allows users to create face swapping memes.

黑料网 uses Snapchat stories to give students an inside look at events and campus life. Be sure to add @kentstateu on Snapchat to find our exclusive 鈥淔lash Forward鈥 series every Monday that provides updates about activities and events throughout that week.

In closing, it鈥檚 important to define your goals and develop a strategy before jumping into a particular social space. Each social platform is unique. Some platforms鈥 user bases are made up of a younger audience. Others attract an older demographic. And each platform is used in different ways. So, be sure to make developing a strategy the first step in your plan then evaluate which space is right for you.

POSTED: Monday, January 27, 2020 02:30 PM
Updated: Friday, December 9, 2022 10:15 AM
WRITTEN BY:
Erica Fowler