Brent Ian Wesley, BBA â04, isnât just a keeper of beesâheâs an entrepreneur with a passion for uplifting people while selling urban honey and menâs personal care products.
By Justin Glanville
From a distance, the scene looks like a 1950s science-fiction movie come to life.
Two beings, covered in what appear to be silver space suits with hoods over their heads, stand in a vacant lot, hunched over a half-dozen or so tall wooden boxes. Wisps of white smoke rise around them.
Come closer, and a low buzzing becomes audible. One of the beings looks up.
âHey, how are ya?â asks a friendly voice from behind a mesh mask. âCome on inâjust donât get too close. I donât want you to get stung.â
Brent Ian Wesley, BBA â04âthe man behind the maskâis probably Akronâs most famous beekeeper, and among its best-known entrepreneurs. Since 2013, heâs been maintaining bee colonies and harvesting the fruits of their labor for (AHC), the business he founded and runs with his wife.
But AHC and Wesley arenât just about honey. A big part of what makes his work unique is that it happens right in the middle of Akronâs close-packed urban neighborhoods. His two main apiaries are on vacant lots surrounded by century-old houses, brick industrial buildings and busy city streets.
For Wesley, visibility and connection to community arenât just incidental. Theyâre the whole point of his work.
âMy first allegiance is to people,â he says. âWhen people see Iâm doing good things with spaces that were once empty, it seems to give them hope. It solidifies in their mind that things are good.â
In fact, honey was the farthest thing from his mind when, with savings from his day job, he bought two vacant lots, measuring just under an acre, in Akronâs Highland Square neighborhood.
âThey were for sale, near where I lived and affordable,â he says. âI thought, âI bet I could do something special there.ââ
He bought the land for cheap, then sat on it until a friend suggested beekeeping. Wesley visited Amish country, tasted some locally produced varieties of honey and was blown away by the vivid flavors.
He got to work buying equipment and setting up his first bee colonies. Those space suits? Theyâre what prevent him from getting stung (mostly). The crates are where the queen, thousands of workers and a few hundred drones live and make honey. And the smoke, created by burning dead leaves, prevents the bees from spreading a signal to attack.
Heâs also purchased additional lots on Akronâs East Side, where heâs set up another apiary, and he maintains another four colonies at St. VincentâSt. Mary Catholic high school nearby. He sells small batches of honey at local markets, each jar named after the apiary where it was collected.
âI donât mix any batches together,â he says. âHoneybees forage within two to three miles of their colony, so when you keep the batches separate, youâre tasting the neighborhood where it was made.âAs accolades and attention have poured inââThe flavors are amazing, no comparison to store-bought!â reads one typical review on the âWesley is embracing a growing sense of confidence and ambition.
In addition to selling his honey at pop-up shops and local stores (and eventually online), heâs been traveling to larger-market cities such as Los Angeles and Chicago, attending conferences for entrepreneurs and trying to make connections with distributors, bloggers and other âinfluencers.â
âWhen people see Iâm doing good things with spaces that were once empty, it seems to give them hope.â
Partly as a result of inspiration from those travels, heâs now developing a skin-care line for menââThe womenâs market is already established,â he says, âwhile men are not as well servedââderived from beeswax, honey and its byproducts. Heâll produce an all-in-one body wash, moisturizing salve and possibly a hair conditioner in a small business incubator in the Northside District of Akron. The products will be for sale, he says, by the first quarter of 2018.
Wesley was selected to participate in a monthly professional development series at a Chicago think tank in 2016, and he received another motivation boostâand learned some hard lessonsâwhen he appeared last year on âCleveland Hustles,â LeBron Jamesâ cable TV competition show for Northeast Ohio entrepreneurs. Wesley impressed the judges with his drive and mission, then stunned everyone by
âI realized I hadnât defined for myself where I wanted AHC to go,â he says. âIf Iâd taken that money, I would have had to listen to somebody tell me, âYou should do this or that,â and then I might have lost my way.â
Not that heâs above constructive feedback. One of the reasons heâs been traveling to other regions is to push himself to think beyond Akronâwhile remaining rooted in the city thatâs so fervently supported him.
âI love Akron, but if I just stay here Iâm only going to have people clapping me up all the time,â he says. âWhoâs really being a critic? Whoâs giving me that dose of whatâs real?â
In addition to his full-time day job, this father of two fronts an eight-piece soul band called and organizes a periodic at his Crestland Park Apiary to promote local artisans.
âAt each market, weâll represent a culture or themeâmaybe itâs immigrants or women,â he says. âOr weâll feature black entrepreneurs. Sometimes it feels like Iâm the only local black entrepreneur some people know about. There are many others.â
Whatever happens, he doesnât want to become so focused on running his business, or keeping bees, that he misses out on the spontaneous, personal interactions that give him purpose.
Just the other day, he says, an older man came up to him while he was harvesting honey at one of his apiaries and told him he used to live in one of the houses that had been torn down there.
âHe walked around the lot with me, telling me about the old bricks his house had been made of,â Wesley says. âHe told me he was glad I was doing what I was doing, that it made him feel better about the future.
âThatâs whatâs the most fun for me. Itâs not crunching the numbers or even beekeeping itself. Itâs making those connections with people Iâd otherwise never meet.â
Justin Glanville is a writer based in Cleveland ().
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Brent Ian Wesley on finding purpose in vacant lots